Getting started in Advertising and the Media

Welcome to Advertising and the Media. 

I will be providing you all the reading materials for this class. Lucky you.

(Do the reading!)

In this class you will learn the fundamentals of advertising and how it functions in our culture. Therefore, you need to think about your own thoughts on advertising. 

To get you started do the following: 

Actually pay some attention to the commercials that you see on TV or Youtube or wherever you connect with them. Think a little about what you are seeing. 

Read this article from The Atlantic 

Then take out some notebook paper and write for 10 minutes (without stopping or worrying if things are spelled correctly) about how you think you are persuaded and what persuades you

logic or emotion? 

Give one or two examples of those commercials you have seen that "work" for you and are they using logic or emotion?

We will discuss this the first day of class. 

And yes, I will be collecting them.