Advertising and the Media

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Monday, January 15, 2018

Week 1 and 2 Intro to Advertising and the Media


What do we love and hate about commercials? 

Super Bowl commercials

What makes a commercial "work"







Why do we love ads? 

And what is the role of music in ads? 

What does it say about how ideas change?


And


We will spend the semester asking 
"How and why do these ads "work"?"


Read this article 

These are top 10 Guinness Commercials by Adweek  

From 13 years ago


UK Coors Lite Ad




Here is an ad for Guinness that aired in Europe 












Here is a list of products you never knew you needed


Posted by Brain Jelly at 7:52 AM
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  • ▼  2018 (16)
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    • ►  March (2)
    • ►  February (7)
    • ▼  January (3)
      • Adverting and the Media Week 2-3
      • Getting started in Advertising and the Media
      • Week 1 and 2 Intro to Advertising and the Media
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