The Mid Term

Okay, we are going to get started on what is required for the mid-term.

Here is your product

This is what you are to do with this product.

Part 1
1.Who are we talking to? Who is your audience (list all of the possibilities)
2. Break down the audience into demographics and psychographics (have two and spend most time of the psychographics)
3. What is there to say about this (What are the features and benefits?)

Now choose one target audience and tell me why you think this is the best one to focus on. You should have some research to back up your claim. Make sure you are able to cite your research. 

Part 2
Pretend that you are now on the project team.
1. What are the possible problems with the product in appealing to the target audience? 
2. What is the single-minded communication we want to use? (The feature(s) and the benefit(s) we want to focus on for this campaign.)
3. How do we want to say it? (What is the tone?)

Part 3
Come up an idea for an ad. This can be a:
1. static "print" ad, or
2. a 15 or 30 second broadcast commercial

It should have a tag line. We will talk about tag lines on Monday.

Part 4
You will record yourself going through each of these points just like you were Don Draper presenting an idea to the client. You can do this in a variety of ways (from the technical perspective) we will also discuss on Monday. Just keep in mind that you will have to tell me all this information in no less than five and no more than seven minutes.