I don't think we have a good idea of how to think about advertising yet. Here are some basic concepts you need to understand
Watch this scene with Don Draper who has developed an ad idea for Conrad Hilton of Hilton Hotels. This is what it can be like working with clients. You need to keep that in mind as you watch the commercials that this may have been just the client's idea
(This about the Weather Tech ad that none of you liked but may have been effective to the audience they wanted to reach.)
Read this article and watch this video How To Give Great Feedback To Your Creative Agency.
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